Write Upright Digital ("we," "our," or "us") operates the website https://writeupright.co.in(the "Site") and provides digital marketing, SEO, performance marketing, branding, social media management, and web and app development services to clients in India and internationally. We respect your privacy and are committed to protecting the personal information you share with us.
This Privacy Policy explains what data we collect, how we use it, the legal bases on which we rely, who we share it with, how long we keep it, and the rights you have over your information. By using our Site or engaging our services, you agree to the practices described here.
1. Scope of this Policy
This Policy applies to personal information collected through our Site, our service engagements, our marketing communications, and any related interactions you have with us, regardless of where you are located. While we are based in India, we serve clients globally, and this Policy reflects obligations under India's Digital Personal Data Protection Act, 2023 (DPDP Act), the Information Technology Act, 2000 and its rules, the EU/UK General Data Protection Regulation (GDPR) where applicable, and other comparable laws in jurisdictions where our users reside.
2. Information We Collect
We collect personal information in the following ways:
2.1 Information You Provide Directly
When you fill out our contact form, request a proposal, subscribe to our newsletter, or engage our services, we may collect:
- Full name
- Business name and role/designation
- Email address and phone number
- Country and city of operation
- Details of your project, requirements, or enquiry
- Any other information you voluntarily share in correspondence with us
2.2 Information Collected Automatically
When you visit our Site, we and our analytics providers automatically collect certain information through cookies and similar tracking technologies, including:
- IP address and approximate geographic location
- Browser type, operating system, and device identifiers
- Pages visited, time spent, referring URLs, and click behaviour
- Date and time of your visit
2.3 Payment Information
If you purchase services or make payments through our Site or invoicing systems, payment details (such as card or bank information) are processed by third-party payment gateways. We do not store full card numbers or banking credentials on our servers. We receive only transaction confirmations and limited identifiers needed for invoicing and reconciliation.
2.4 Information from Third Parties
We may receive information about you from third-party platforms you use to contact us (for example, LinkedIn, Google, Meta, or referral partners) and from service providers that help us deliver our work.
3. How We Use Your Information
We use the information we collect for the following purposes:
- Service delivery: to respond to enquiries, prepare proposals, deliver contracted services, and manage client relationships.
- Communication: to send project updates, invoices, support replies, and administrative notices.
- Marketing: to send newsletters, service updates, case studies, and promotional content where you have opted in or where permitted by law. You may unsubscribe at any time.
- Analytics and improvement: to understand how visitors use our Site, measure campaign performance, and improve our services.
- Legal and security: to comply with applicable laws, enforce our agreements, prevent fraud, and protect the rights and safety of our users and our business.
4. Legal Bases for Processing
Where applicable laws such as the GDPR require us to identify a legal basis, we rely on one or more of the following:
- Consent: where you have given clear consent (for example, to receive marketing emails or to set non-essential cookies).
- Contract: where processing is necessary to deliver services you have requested.
- Legitimate interests: where processing supports our business operations and does not override your rights (for example, securing our Site or improving our services).
- Legal obligation: where processing is required to meet a legal or regulatory duty.
Under the DPDP Act, we process personal data primarily on the basis of consent and for certain legitimate uses recognised by the Act.
5. Cookies and Tracking Technologies
Our Site uses cookies and similar technologies, including Google Analytics, to understand visitor behaviour and improve user experience. Cookies are small files placed on your device that help us recognise repeat visitors and analyse traffic patterns.
We use:
- Essential cookies that are required for the Site to function.
- Analytics cookies that help us measure traffic and engagement (for example, Google Analytics).
- Marketing cookies that may be used to deliver relevant content or measure the effectiveness of our campaigns.
You can control cookies through your browser settings and opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. Disabling cookies may affect Site functionality.
6. How We Share Your Information
We do not sell your personal information. We share it only in the following circumstances:
- Service providers: with vendors who help us run our business, such as hosting providers, email platforms, CRM systems, analytics services, and payment gateways. These providers are bound by confidentiality and data protection obligations.
- Professional advisors: with accountants, auditors, and legal counsel where necessary.
- Legal requirements: where required to comply with applicable law, court orders, or government requests.
- Business transfers: in connection with a merger, acquisition, restructuring, or sale of assets, subject to standard confidentiality protections.
7. International Data Transfers
As we serve clients globally, your information may be transferred to, stored in, or processed in countries other than your own, including India and any country where our service providers operate. Where transfers are made from regions with stricter data protection laws (such as the EU, UK, or other jurisdictions with cross-border transfer requirements), we apply appropriate safeguards such as standard contractual clauses or equivalent legal mechanisms.
8. Data Retention
We retain personal information only as long as necessary for the purposes set out in this Policy or as required by law. Client engagement records are typically retained for the duration of our relationship and for a reasonable period afterwards to meet tax, accounting, and legal obligations. Marketing data is retained until you withdraw consent or unsubscribe.
9. Data Security
We implement reasonable technical and organisational measures to protect personal information from unauthorised access, alteration, disclosure, or destruction. These include encrypted connections, restricted access, secure storage practices, and routine reviews. However, no method of transmission or storage is fully secure, and we cannot guarantee absolute security.
10. Your Rights
Depending on the laws applicable to you, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request erasure of your information, subject to legal exceptions
- Withdraw consent at any time where processing is based on consent
- Object to or restrict certain types of processing
- Request data portability where applicable
- Nominate another person to exercise your rights in case of incapacity or death (under the DPDP Act)
- Lodge a complaint with the relevant data protection authority, including the Data Protection Board of India
To exercise any of these rights, contact us at info@writeupright.co.in. We will respond within the timelines required by applicable law.
11. Children's Privacy
Our services are intended for businesses and adults. We do not knowingly collect personal information from children under the age of 18. If we learn that we have collected information from a minor without verifiable parental consent, we will delete it promptly.
12. Third-Party Links
Our Site may contain links to third-party websites, plugins, or services. We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies before sharing any information with them.
13. Changes to this Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. The updated version will be posted on this page with a revised "Last Updated" date. Material changes will be communicated more prominently where required.
14. Contact Us
If you have any questions about this Privacy Policy, our data practices, or wish to exercise your rights, please contact us at:
Write Upright Digital
Email: info@writeupright.co.in
Website: https://writeupright.co.in